 After the massive growth of the Internet over the years, the Internet has become a technology platform and so much more. It is now a fundamental component of doing business. It is therefore important for businesses to evaluate their online presence from a commercial perspective and ask, “How can my business save or make more money from the Internet?”
As the Internet becomes more widely used in all aspects of our lives, managing your business’s online strategy becomes more and more complex. From determining your business’s positioning on the Internet to keeping track of your many competitors that keep popping up, it is a process that is involved and dynamic. This is where Search Engine Optimization (SEO) comes into place.
For those of you interested in knowing more about the mechanics of Search Engine Optimization (SEO), you can learn A Little About Search Engines.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of continuously making your website relevant and important to the search engines, so that your website will rank highly in their results, and ultimately receive more traffic. Search Engine Optimization (SEO) achieves this highly desired outcome by targeting keywords that your potential customers will search for. Selecting the right keywords is an important component of Search Engine Optimization (SEO). Want to learn more? See Determining the Keywords to be Optimized.
Why do you need Search Engine Optimization (SEO)?
- There are approximately 4.3 billion websites on the Internet and the number is growing every second
- 83% of users go straight to search engines to look for products and services
- 87% of consumers research products online before buying them offline
- 80% of users use Google, Yahoo!, and MSN
- 97% of users don’t click past the first 3 pages (30 results)
- Google indexes over 8 billion web pages when searching for results
- Results on the 1st page will generate thousands of potential visitors to your website
- 36% of search engine users believe that companies’ whose websites are returned at the top of the search engine
- results are the top brands in their field
- the Return On Investment is much higher than advertising
Want to rank higher when keywords/keyphrases relevant to your industry are searched for? Contact Us today.
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