Traditionally, advertising was done through yellow pages, the newspaper, mailing lists, billboards, radio, or even television. These can be very expensive to run and maintain, and it’s usually very difficult to measure the success of these advertising campaigns.

With Online Marketing, the business world was introduced to a form of advertising that:

• reaches a large target audience, locally and internationally
• can be achieved within a manageable budget
• can be tracked and measured in detail

You can track, you can measure;
You can measure, you can improve!

The two main types of Online Marketing activities are:

Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)